I love that this Sprout Living pumpkin seed protein has literally ONE ingredient. Pumpkin seeds! No "natural flavors", or sweetener of any kind! It's also perfect for anyone trying to follow a vegan, paleo or Whole 30 diet. It's totally organic and each serving has 19 grams of protein and it is a source of all of the amino acids (building blocks of protein). Some vegetarian proteins aren't a complete source, but this Sprout Living protein is!