Matcha has SO many health benefits. The caffeine gives us an energy boost, the antioxidants help reduce inflammation and support our immune system, a special component of it called ECG helps boost our metabolism and speed up our calorie burning and help to reduce LDL (bad) cholesterol, a special amino acid in matcha also helps increase alertness and cognitive function. So basically if we eat matcha we will be more alert, feel better, be smarter and burn more calories... and who doesn't want all those things! So you better get rolling on these balls :) P.S. they are super low carb and sugar and full of protein and healthy fats!